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Toys “R” Us is teaming up with Macy’s for the Holiday Season, placing pop-up stores in 24 Macy’s locations. These Toys “R” Us Express-branded toy departments will be open from roughly from Oct. 15, 2012, to Jan. 15, 2013. Personally, I think this is a great move for Macy’s, as their “toy departments” have been pretty weak for several years, especially since losing their FAO Schwarz-branded departments in 2009 – interestingly, after Toys “R” Us took over that company.

“Macy’s is a premier holiday shopping destination, and many of our customers have toys on their gift-giving lists. By partnering with Toys“R”Us, the authority in the toy space, we can offer a comprehensive toy assortment and one-stop shopping in this largest gift-giving time of the year.” Jeff Gennette, Macy’s chief merchandising officer

macysinc 13634 3000 1298The 24 Macy’s stores with Toys“R”Us Express departments for Holiday 2012 will include:

  • South Coast Plaza Home, Costa Mesa, CA
  • Arden Fair, Sacramento, CA
  • Union Square, San Francisco, CA
  • Valley Fair, Santa Clara, CA
  • Boca Raton Town Center, Boca Raton, FL
  • Aventura Mall, Miami, FL
  • Dadeland, Miami, FL
  • Miami International Mall, Miami, FL
  • Lenox Square, Atlanta, GA
  • State Street, Chicago, IL
  • Oakbrook Center, Oak Brook, IL
  • Woodfield Mall, Schaumburg, IL
  • Burlington Mall, Burlington, MA
  • Mall of America, Bloomington, MN
  • Bridgewater Commons, Bridgewater, NJ
  • Garden State Plaza, Paramus, NJ
  • Willowbrook Mall, Wayne, NJ
  • Downtown Brooklyn, NY
  • Roosevelt Field, Garden City, NY
  • Manhasset, NY
  • Herald Square, Manhattan, NY
  • Center City, Philadelphia, PA
  • Memorial City, Houston, TX
  • Downtown Seattle, WA
“Macy’s and Toys“R”Us are both synonymous with gift-giving during the holiday season, and we are delighted to partner with a best-in-class retailer like Macy’s to extend our brand at some of the greatest shopping locations around the country.” Richard Barry, executive vice president, chief merchandising officer, Toys“R”Us, Inc

We’re thinking about starting our Holiday shopping early here at Rock Father HQ. Are any of you getting a jump on things?

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James Zahn aka The Rock Father is the founder and publisher of The Rock Father Magazine, Deputy Editor of the Toy Book, and senior editor of the Toy Insider and the Pop Insider. Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. He has been involved with entertainment and media for nearly 30 years, with a passion for music and film. Follow James on Twitter @TheRockFather. Email him: james@therockfather.com