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Over the years, Hasbro’s Transformers have appeared in other forms well beyond the typical realm of vehicles and beasts. Almost since the beginning, we’ve seen these Cybertronian warriors become consumer electronics like radios and cassette tapes, microscopes and even tablets. In the Michael Bay Transformers films, we even got to see them adopt forms like vending machines and toy cars. So what if there was an entire sub-race of Transformers that’s always been hiding in plain sight? That’s where Hasbro’s new collection of Transformers BotBots come in – they’re “mischievous little robots who came to life from everyday objects inside a shopping mall!” Officially launched today with a first-wave of 61 unique 1-inch characters to collect, this marks new territory as the Transformers enter the micro-collectibles craze, but like all Transformers, the characters change from an ordinary object into a little robot in just 3-5 easy steps. Check out all the details below, and see a full product gallery on The Rock Father™ Facebook Page.

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Enter the World of Transformers BotBots:

Not long ago and somewhere close by, a glowing mist filled with TRANSFORMERS energy called ENERGON came down from the sky and covered a shopping mall. The things inside came to life as little TRANSFORMERS robots! These bots can hide in plain sight as everyday objects, meaning no one knows what’s a bot and what’s not! Mischievous, funny, and super silly, these are… BOTBOTS!

When the Energon hit the objects inside, it made them More Than Meets the Eye. Candy, sports equipment, electronics, school supplies, and other things came to life as little Transformers robots. These robots hide in plain sight at the mall, disguised as the stuff we use everyday.

Each BotBots character belongs to a themed team based on what kind of store they belong in. 

The BotBots all belong to different tribes, inspired by product types you might find in a shopping mall, including the “Sugar Shocks” (sweet treats), the “Backpack Bunch” (school equipment), the “Toilet Troop” (bathroom items), the “Techie Team” (electronic gadgets), the “Greaser Gang” (fast food), the “Shed Heads” (gardening gear), and the “Jock Squad” (sporting goods).

The Transformers BotBots will begin hitting stores shortly, with package prices ranging from $2.99 – $14.99.