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Watch: Fisher-Price presents WISHES FOR BABY – A Short Film Welcoming some of 2015’s New Babies…


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If you’re like us, your house is probably loaded with toys from Fisher-Price. Coming out of Christmas, our girls (particularly Little Finley, whose favorite toys are Little People) have some new Fisher-Price toys to help fuel imaginative and adventure play, including the full run of the Magic of Disney collection, and the “Grand Finale” of the day – the FROZEN Power Wheels Ford Mustang. While my wife and I grew up on Fisher-Price toys ourselves (I still have my “Jolly Jalopy” from the 70s), our daughters’ collection started at birth, and in that spirit comes a new short film from Fisher-Price called WISHES FOR BABY. Filmed in the earliest hours of 2015 and released within 24 hours, the film shows real parents in the US, Japan, Mexico, Brazil, Kenya, Bangladesh, and Poland as they hold their babies for the very first time, “showing that the best possible start in life begins with love.” Check it out below…

“The work of Fisher-Price has always been to enrich the lives of young families. The incredible love parents share for their children and the dreams they hold for them to reach their full potential is universal. Wishes for Baby is our way to say – ‘we’re so inspired by all you do to give your children the best possible start in life’ – and we’re here to support you in nurturing your child’s development in the most engaging and playful way!”Lisa Mancuso, Senior Vice President of Fisher-Price Global Brand Marketing for the Baby business

We’re only four days into the new year, and already we have what will no doubt be remembered as one of 2015’s best ads – and it was released on January 1.

Bonus: Check out this 2013 feature about photos taken by my oldest daughter with a Fisher-Price Digital Camera.

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