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For those who are familiar with my writings and photography as “The Rock Father,” you already know that my affection for toys runs deep. Over the past few years, toys and the business of play have not only become one of the biggest coverage areas here on the site, but I’ve also been fortunate to work as a Brand Ambassador and consultant for a number of toymakers – both publicly, and privately. One area of the toy world that tends to get overlooked by the public is no doubt the most important – the inventors, and how their ideas and imagination evolve into the cherished toys that kids around the world get to enjoy. I hadn’t seen this particular video until today, and I only discovered it after one of the featured inventors (Jim McCafferty of JMP Creative) followed me on twitter. From Spin Master (already one of our favorite toymakers here at Rock Father HQ) comes “Inventing the Future,” a 3½-minute look at some of the creative minds behind some of their coolest toys. Take a look…

Zoomer Dino… Chatsters… Sick Bricks… PAW Patrol… Air Hogs… DigiBirds… Flutterbye… we have so many Spin Master toys in regular rotation here, seeing a peek behind the curtain is a very cool thing, indeed.

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