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This inside look at Cars 3 is presented in collaboration between The Rock Father and Disney•Pixar...

"Sequels are increasingly challenging. There has to be a meaningful story, or there's just no reason to tell it." - Scott Morse, Story Supervisor, Cars 3

When the first teaser for Disney•Pixar's Cars 3 hit the scene, audiences immediately knew that the third chapter in Lightning McQueen's story would be very different than anything we'd seen before. It's been eleven years since the world of Radiator Springs first came speeding into theaters, and in the decade-plus since, McQueen and the crew have never gone away - though with several short films and one theatrical sequel in 2011's Cars 2 (the film I credit for starting The Rock Daughters' love of cars in general), it was always a grey area as to whether or not another cinematic adventure would be in the cards. For Cars 3, the spirit lies in the groundwork provided in that very first film - largely by inverting it. When we first met McQueen, he was on top - a brash newcomer with an unstoppable spirit... but as history has shown us, you're never on top forever.

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Disney-Pixar's Cars 3 is racing into theaters on June 16 (get tix via my affiliate, Fandango), and there's plenty to get revved-up about. For kids, there's always the high-octane excitement that racing brings, but as I've been discussing in my preview coverage of Cars 3, this is a film that brings so much more to the table in terms of emotion and learning. The latter is something that most people don't enter a Cars movie thinking about - but there's a lot of STEM (Science, Technology, Engineering & Math) involved in racing, and when it comes to making an animated film, there's a whole lot of STEAM (the added "A" is for "Arts") involved. For educators, that's where Pixar in a Box comes in - a fantastic suite of FREE materials built around a curriculum created in partnership between Pixar Animation Studios and the Khan Academy, sponsored by Disney. We'll talk more about that in just about 2 minutes and 7 seconds, because first I'd like to invite you to check out the latest trailer for Cars 3... one focusing on the "Rivalry" between Lightning McQueen and newcomer Jackson Storm. Check it out!

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As many of you are probably aware, we're big fans of Disney●Pixar’s Cars franchise here at Rock Father HQ, hence I was pretty excited to have a chance to take an early look at Cars 3 while working with the folks at Disney to support its launch. As we approach the June 16th release, new promotional partners are rolling out, and the latest is Autotrader. This week, they've got a new commercial racing onto screens co-branded with Disney●Pixar’s Cars 3. Why does it make sense? Because "every car has a personality." and Autotrader can help match the personality of a car with the personality of its driver. Check it out:

Published in Rock Father Rides

As a kid, I grew up around racing. My dad was a track announcer, traveling on occasion with World of Outlaw/UARA Midgets - an era in which I got to see a lot of the short tracks across the Midwest. For awhile, he was also a regular announcer at the famed Santa Fe Speedway near Chicago, so I had plenty of chances to get up close to some high-octane fun. As an adult, I've seen my girls become enthusiastic about racing, and it all goes back to when our oldest daughter first saw Disney•Pixar's Cars. That was the start of the fascination here, and that makes it even more special that I've had the opportunity to work with Disney in promotion of Cars 3 - in theaters on June 16, 2017. During the early press days for the film, I found myself on the track at Sonoma Raceway - the road course formerly known as Sears Point - for a ride-along, along with some time spent doing a "Pit Stop Challenge" and witnessing a presentation on the history of NASCAR racing, presented by Cars franchise Creative Director Jay Ward and former Hendrick Motorsports Crew Chief, Ray Evernham. If you love racing, Cars 3 is going to mean a lot to you... but even if racing isn't your thing, you just might learn a lot, and find something new to love.

Published in Rock Father Rides
Thursday, April 27 2017 09:04

Cars 3: A Visit to Pixar Animation Studios

Over the past few years, I've had the good fortune to have been invited to some fairly magical places that most of the general public will never have the chance to experience first-hand. Thanks to my friends at The Walt Disney Company, I've been able to go beyond the gates of several legendary facilities, including the famous lot of The Walt Disney Studios, Walt Disney Animation Studios, DisneyToon Studios and ABC. While I've spent a decent amount of time at all of those places in Southern California (even dropping by the Animation Research Library and the former Imagineering center), there's a couple spots further up the coast that I've always wanted to visit, and I finally crossed one of those off the list with my recent adventure inside Pixar Animation Studios in Emeryville, California. As part of the promotional ramp-up to the theatrical release of Disney•Pixar's Cars 3, I was able to get a look at the campus where some of the most iconic animated films of the past few decades have been created.

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Having seen a big chunk of Disney•Pixar's Cars 3 during the early press days at Pixar Animation Studios and Sonoma Raceway last month, I can tell you one thing without giving anything away: Fans of Cars (and race fans in general) are in for an incredible treat come June. While I'll have more exclusive coverage and features rolling out in the weeks ahead, today comes something that we've all been waiting for - the official theatrical trailer. Sure, we've had a couple of "Extended Looks," some clips and TV spots, but this is the official trailer, just-posted by Disney•Pixar this morning. Take a look!

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