WWE Superstars and Divas will be wearing co-branded Susan G. Komen and WWE apparel as all WWE platforms go pink for the “Courage Conquer Cure” campaign, which will continue through National Breast Cancer Awareness Month this October.
WWE will donate to Komen 20% of the retail sales price of all co-branded merchandise sold on WWEShop.com and at WWE live events, as well as 5% of all other WWE merchandise sold on WWEShop.com. For the first time, fans will have the option of donating $1, $5 or $10 upon checkout from WWEShop.com with all proceeds benefiting Komen.
WWE and Komen will also feature special “Keep Calm and Never Give Up” t-shirts inspired by WWE Superstar John Cena®, “Support the Twins” t-shirts and pink Hulk Hogan® “Hulkamania™” t-shirts.
To support Komen’s mission, WWE will utilize all its assets including WWE Network, TV and pay-per-view broadcasts, live events, PSAs, digital and social media to generate awareness and encourage fans to get involved. The campaign will also be featured on the hit reality series Total Divas, in an episode that airs on Sunday, October 19 at 9 pm ET on E!. Throughout the month, the WWE announcer table, entrance ramp and ring skirts will be co-branded and the middle ring rope turned pink to promote the fight against breast cancer. In addition, a co-branded WWE and Susan G. Komen flag will be flown outside of WWE’s corporate headquarters.
Susan G. Komen and WWE have a history of success in raising awareness and funds for the fight against breast cancer. The partnership launched in 2012 with the successful “Rise Above Cancer” campaign and has generated more than $1.2 million for Komen to date. The two organizations also partnered for “Make Mom Proud,” a campaign that coincided with Mother’s Day and called on supporters to do something meaningful for their moms and other important women in the their lives. This past May, Komen and WWE teamed up again for National Women’s Health Week with a campaign to remind women how a healthy lifestyle is critical in the fight against breast cancer.
Susan G. Komen is the world’s largest nonprofit funder of breast cancer research, and funds community outreach programs, public advocacy and global programs. Breast cancer is the most commonly diagnosed cancer and the second leading cause of cancer-related death among women in the United States. There are 3million breast cancer survivors in the United States today. For more information about Susan G. Komen, breast health or breast cancer, visit komen.org/wwe or call 1-877GOKOMEN.