On Friday, the all-new 2026 Jeep Cherokee made waves in New York, taking over Brooklyn’s historic Domino Park for a live reveal that celebrated over 50 years of Cherokee legacy. Jeep owners, fans, and livestream viewers in Times Square got front-row access to the action — and LL COOL J, hip-hop royalty, brought the show to another level with a performance featuring his iconic line “Don’t Call it a Comeback” from Mama Said Knock You Out, now featured in Jeep’s 60-second America’s Original Influencer campaign.
Developed with Doner, the campaign transformed Domino Park into the Jeep 4×4 City Camp — an interactive playground honoring each era of Cherokee history through installations celebrating adventure, community, and nostalgia.
“I’ve been driving Jeep 4x4s for years — IYKYK. We go way back, so it’s an honor to be part of the iconic Jeep Cherokee’s return. Our bond is built on mutual respect: style, originality, and always striving for the top. Not just for ourselves, but for everyone who chooses to ride with us on this journey,” said LL COOL J.
“As we imagined the appropriate way to celebrate the return of an American icon like the Jeep Cherokee, it only seemed fitting to join hands with LL COOL J,” said Olivier Francois, Global Chief Marketing Officer, Stellantis. “With this campaign, we acknowledge both LL’s influence in music and the one Jeep Cherokee has held over the past 50 years in the automotive category.”
“New York, with all its grit and influence, made it the perfect place to launch the all-new 2026 Jeep Cherokee in front of so many Jeep fans and alongside the original influencer himself, LL COOL J,” added Jeep CEO Bob Broderdorf.
According to Jeep’s website, “the entry-level, well-equipped 2026 Jeep Cherokee starts at $36,995, including a $1,995 destination charge, followed by the Laredo trim, which starts at $39,995, including destination charge.” Additional trims are priced higher.
Production will take place at Stellantis’ Toluca Assembly Plant in Mexico.
Bonus Fact: Back in 2002, I was working for the late Musicland Group’s Sam Goody Division. LL COOL J performed a private show for our team during one of our legendary conferences at Caesar’s Palace in Las Vegas. I’ve always wondered if anyone has video from that. Somewhere, photos exist…
