Big Horn Outdoors is bringing the sizzle to TikTok this fall with the launch of the Grill or Hungry Challenge. Running September 18 through December 31, the campaign calls on creators to showcase their best outdoor cooking skills and over-the-top feasts designed to make TikTok drool.
The brand, known for fueling America’s outdoor cooking passion for 13 years, is tapping TikTok as a fresh way to engage with its audience. Its 12-inch Wood Pellet Pizza Oven has become a consistent bestseller in Amazon’s outdoor oven category, while its 13.5-inch Infrared Grill has earned praise from backyard pitmasters to campsite chefs.
Each month, the three videos earning the most likes will score cash prizes of $500, $400, and $300. The video with the most comments will also reward three lucky fans with a Big Horn Outdoors Butane Camping Stove.
“From day one, Big Horn Outdoors has stayed true to its mission to turn every campsite and backyard into a place where world-famous flavors come alive,” says Richard Jin, founder of Big Horn Outdoors. “Through this campaign, we wish to connect with our customers once again on a social media that is known for its creativity, inviting them to spotlight their authentic cooking moments.”
More details are available on Big Horn Outdoors’ TikTok account @bighornoutdoors.
