BRACH’S is taking the struggle out of snacking this season. The legendary candy company has unveiled The BRACH’S Cane Opener, a first-of-its-kind tool made to make unwrapping candy canes fast, clean, and frustration-free.
Retailing for $5 and bundled with a box of BRACH’S Candy Canes, the clever contraption debuts November 17 at TheCaneOpener.com.
“For more than a century, BRACH’S Candy Canes have been a beloved part of holiday traditions – from decorating trees to stirring in hot cocoa,” said Kelly Peyser, Director of BRACH’S and Seasonal Marketing at Ferrara Candy Company. “More importantly, we know that consumers love the taste of our BRACH’s Candy Canes, but we know the struggle is real when it comes to opening them. That’s why we created a fun, limited-edition solution that makes unwrapping the holiday treat faster and easier than ever.”
Adding to the holiday spirit, BRACH’S will also return to the Macy’s Thanksgiving Day Parade with its candy-coated “Palace of Sweets” float — making spirits bright one peppermint twist at a time.
