My daughter is a tad young for AMERICAN GIRL, but my wife is really looking forward to the time when she’ll be able to attend some of their famed ‘mother-daughter’ events with the munchkin. While we’re not there just yet, those of you with girls ages 8 to 12 should take a look at READ-A-PALOOZA, a new program launched on May 1 and running through September 3, 2012. It’s a full program ”packed with fun activities and incentives that encourage literacy.” Check out the details below.
From the Official Press Release: To participate in Read-a-palooza, girls can visit americangirl.com/reading, where they can download colorful bookmarks and free book-related content, such as tips and materials for starting a book club. They’ll also be able to do reading challenges and take fun, interactive quizzes. Starting in June, girls can participate in Read-a-palooza by visiting an American Girl retail store, where free reading events will be offered all summer long.
To further emphasize the importance of reading and to help a great cause during its Read-a-palooza campaign, American Girl is partnering with Save the Children’s U.S. literacy program. From May 1 through September 3, 2012, $1 of every book purchased through American Girl (up to a maximum of $100,000) will support Save the Children’s efforts to raise literacy rates in impoverished communities by providing basic education and equipping schools and teachers with reading materials. In addition, American Girl will make its third donation of books to Save the Children this fall, bringing the value of the company’s total book donation to nearly $1.5 million.