While New York Toy Fair is still a few weeks off, the action is heating up at the Spielwarenmesse Toy Fair in Nuremburg, Germany right now. Some big news comes from my friends at The Step2 Company, who have finally dropped the curtain on their latest collaboration – one with British luxury Sports and Supercar manufacturer McLaren Automotive to launch the officially licensed Step2® McLaren 570S Push Sports Car, a toddler-sized push car version of the McLaren 570S sports car. While the grownup version of the McLaren 570S will set you back around $185,000, the Step2 version will only run $79.99.
“McLaren represents the pinnacle of supercar performance, design, and racing heritage,” said Chris Quinn, President and CEO of Step2. “The Step2 McLaren 570S Push Sports Car takes our iconic children’s push car to a thrilling new level that we hope serves to fuel children’s imagination while engaging parents to spend more time with their children leveraging the very best Step2 has to offer.”
The luxury push car will feature the innovative styling of the McLaren 570S sports car plus Whisper Wheels™ and an easy-fold handle for quick storage and transport. A large storage area under the seat, multiple cup holders and a pretend steering wheel with electronic sounds provide the optimum riding experience for mini racers.
McLaren Automotive is the British manufacturer of hand-built luxury, sports, and supercars. McLaren Automotive launched its first car, the 12C, in 2011. The Sports Series family, which includes the 570S, was launched in mid-2015 as the most accessible range of McLaren cars, and by the end of 2016, the company had sold over 10,000 supercars. In 2016, it sold nearly 3,300 cars, with the McLaren 570S being the most popular choice of its discerning customers.
The McLaren 570S Push Sports Car joins a robust line of Step2 push cars including the iconic Push Around Buggy, Whisper Ride Cruiser and the recently released Push Around Buggy GT.
The Step2 McLaren 570S Push Sports Car will make its debut on display in the TrendGallery of the Spielwarenmesse toy fair in Nuremburg, Germany February 1 – 6, 2017.
And, this is just the beginning! Step2 and McLaren will find their partnership racing with kids into dreamland in 2018. Yes, there’s a McLaren bed on the way. Stay tuned!