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It’s officially #ForceFriday! As of now, 12;01am local time, products from J.J. Abrams’ STAR WARS: THE FORCE AWAKENS have become available at retailers everywhere. Having written this very post in advance, I should (in theory) be browsing a local TARGET Supercenter right now, possibly choosing a few items to purchase for our family. While EVERYONE is in on the #ForceFriday action (from retailers you’d expect… to many you wouldn’t), I’m only deeming four of them as Officially Rock Father-Approved: TARGET (I’m in one of their STAR WARS commercials!), Entertainment Earth (who rules), Disney Store (tons of fun exclusives) and Amazon (an associate of mine). Not to slight anyone else, but I have relationships with those. Since May 4th, we’ve been following Hasbro’s Force Friday Countdown Calendar – presenting a daily look at items from nearly four decades of STAR WARS toys, all leading up to this day. You can click here to see each day’s entry, along with several “bonus” posts that I’ve sprinkled in along the way.

While this is the end of the countdown, we’re just getting started with the STAR WARS content. Keep your browsers peeled to THE ROCK FATHER Magazine for more news, reviews and features!

It’s #ForceFriday! Go out and get yourself some new STAR WARS: THE FORCE AWAKENS Toys!

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