The news first slipped out in Canada a week or so ago following a few toys that showed up at Hong Kong Toy Fair, but now it’s officially official: MASSIVE MONSTER MAYHEM is getting a toy line, and it’s coming from Alpha Group, the folks behind Super Wings and Screechers Wild. DHX Brands has named Alpha Group as the master licensee, promising “larger-than-life” inflatable role-play toys and dress up items as well as action figures, radio control toys, plush and board games inspired by the action-packed Nickelodeon series. After making its US debut on Nicktoons, the series just got a “massive” pick-up, with Nickelodeon International rolling it out in over 140 countries.
“By bashing together irreverent humor and extreme live-action game-play, DHX Media has created a truly genre-smashing series,” said Brehan Maul, Vice-President Marketing, Alpha Group US. “Massive Monster Mayhem body-slams convention, and so will the toys.”
Massive Monster Mayhem is an original show for kids 6–11 that combines live action and CGI animation with real competition and comedy. Each episode features three real-life kid heroes competing in a gauntlet of Intergalactic Battle Alliance challenges to become Earth’s champion and face off against Master Mayhem’s league of monsters in the ultimate “Monster Mashdown.” The unique series combines cutting-edge, real-time CGI and pre-visualization technology.
Massive Monster Mayhem premiered on DHX Television’s Family Channel in Canada and Nicktoons in the US in October 2017, and began rolling out on Nickelodeon International in January 2018. Global distribution is handled by DHX Media. The consumer products licensing for Massive Monster Mayhemi s managed by DHX Brands. The series is executive produced by 7ate9’s Artur Spigel, together with DHX Media’s Steven DeNure, Anne Loi, Ken Faier and Josh Scherba. The Massive Monster Mayhem Match App invaded the iTunes App Store and Google Play Store in October 2017 and was developed by Epic Story Interactive.