It’s been in the works since 2020, and now, Hit Parader’s No Cover is dropping the curtain on its first season. The reality series focuses on “changing the lives of unsigned artists,” and it flips the script on the typical formula by focusing on original music — no cover songs.

Hosted by Kellin Quinn (Sleeping With Sirens) Caity Babs (SiriusXM), and Matt Pinfield (MTV’s 120 Minutes), No Cover features five industry judges — Alice Cooper, Lzzy Hale (Halestorm), Gavin Rossdale (Bush), Bishop Briggs, and Tosin Abasi (Animals as Leaders) — each of whom gets brutally honest with budding rockstars. Check out the trailer:

No Cover was filmed at the Troubador and Sunset Marquis in West Hollywood.

Winning artists will score a “six-figure” recording contract with Sumerian Records, booking agency representation from UTA, management from the Shelter Music Group, festival placement via Danny Wimmer Presents, studio time at Nightbird Recording Studios, fresh gear from Gibson, plus the opportunity for brand endorsements and licensing opportunities.

Additionally, Guitar Center is on board to provide a shopping spree for the winners, and additional sponsors including Liquid Death, Earnie Ball, Mesa Engineering, and Discmakers.

Check out Hit Parader’s No Cover, debuting exclusively on YouTube April 20, 2022.

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James Zahn aka The Rock Father is the founder and publisher of The Rock Father Magazine, Deputy Editor of the Toy Book, and senior editor of the Toy Insider and the Pop Insider. Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. He has been involved with entertainment and media for nearly 30 years, with a passion for music and film. Follow James on Twitter @TheRockFather. Email him: james@therockfather.com