Last Wednesday, as members of the media descended upon NYC to take part in the Sweet Suite portion of Blogger Bash for a preview of what’s on-deck for the holidays, the folks at JAKKS Pacific took the opportunity to unwrap their new Gift ‘ems™ line of dolls. “Gift ‘ems™ is the only collectible mini-doll line which features the universally known gift box to delight and surprise girls with a ‘friend’ from different cities around the world.” Officially on-shelves with a street date of August 1st (you can already find them at retailers like Amazon and Toys “R” Us), kids will be introduced to 84 Gift ‘ems™ mini-dolls from different cities across the globe, along with a collection of playsets and multipacks.
From the Official Announcement: Each Gift ‘ems™ gift box opens to reveal a surprise mini-doll with the doll’s name, city and country of origin. Then the gift box can be transformed to display the doll and showcase iconic scenes from the doll’s hometown and an image of the country flag. Each Gift ‘ems™ doll package is marked for collectability on a rarity scale of Common, Rare, Special Edition and Limited Edition. Each mini-doll features four main components that girls can snap together to mix and match for thousands of fashion fusions to create their own unique Gift ‘ems™ dolls for endless fun.
In addition to the mini-dolls, two playsets will be available at launch as well as an interactive puzzle game app where girls can collect, connect and clear Gift ‘ems™ characters based on their favorite Gift ‘ems™ “friend.” The Gift ‘ems™ app is free to download and available on Android and iOS and will feature in-app purchases to unlock additional Gift ‘ems™ characters.
Primarily targeted to girls ages five to ten, Gift ‘ems™ mini-dolls will retail from $3.99 MSRP for a single surprise gift box, and $9.99 MSRP for a three-pack which will include a blind-pack surprise Gift ‘ems™ doll. In addition, the Gift ‘ems™ Tour Bus and Hotel & Spa playsets will each retail for $14.99 MSRP and each will include an exclusive boy Gift ‘ems™ doll.