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Hoops & Hype: Monster Energy Powers BIG3’s Slam-Tastic Return

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The BIG3 league has revealed the return of Monster Energy as its longtime partner for the 2024 season, adding more fizz and flair to the court. The energy drink giant will once again take up the mantle as the Official Energy Drink of the BIG3, promising a summer packed with adrenaline-fueled action.

In addition to its official title, Monster Energy will ignite excitement in each of the league’s 10 arenas, ensuring fans get a taste of the energy both on and off the court. But that’s not all — mark your calendars for August 18, 2024, when Monster Energy will headline the third annual BIG3 Celebrity Game at TD Garden in Boston.

“It’s amazing to have Monster back on board to help us bring the fire this summer,” exclaimed BIG3 Co-Founder and CEO, Ice Cube. “Over the past three years, Monster has become part of our league and our fans and players alike know the BIG3 is better when powered by Monster. With our new partnership with X, our sponsors are getting the chance to be on the forefront of a new sports viewing experience and we can’t wait to see where it takes us.”

Last year’s partnership saw the likes of BMX bikers, Monster Energy Girls, and a star-studded lineup of celebrities gracing the court in the 2023 Monster Energy BIG3 Celebrity Game, all for a good cause benefiting underprivileged youth.

“Together, we’ve built a true partnership that has allowed us to break the mold and develop new and exciting ways to elevate our work,” shares Dan McHugh, Monster Energy CMO. “Each year, the BIG3 grows with astounding speed and brings us new opportunities to interact with our fans, and I can’t wait for them to see what we have in store for this summer.”

Get ready for a season packed with electrifying plays and a taste of Monster Energy’s signature buzz — the BIG3 just got bigger and bolder.

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Staff Contributor
Staff Contributor
From the newsroom at THE ROCK FATHER Magazine — staff contributors provide news and features covering a diverse array of topics, including music, home & garden, automotive, and more.

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