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Hot Wheels & Danica Patrick team with Sonic the Hedgehog…


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I’ve been trying to post about this all day, but with one munchkin running around and another requiring a bottle regularly, sometimes hitting the updates in a timely fashion isn’t exactly up to me. That said, some cool news came out of SEGA today about a partnership with Mattel, specifically the Hot Wheels Brand. When SONIC & ALL-STARS RACING TRANSFORMED hits the streets later this Fall, those who choose to race as Danica Patrick will do so in a special “transforming” Hot Wheels car that will take to land, sea, and air with ease. But that’s not all – the “Danicar” is being produced as a genuine Hot Wheel as well.

“We are incredibly excited to link two iconic brands like Hot Wheels and SEGA’s Sonic the Hedgehog together for the first time. The new ‘Danicar’ is a unique vehicle that combines style elements from Danica Patrick and Sonic the Hedgehog with the outrageous design that Hot Wheels is known for – resulting in an in-game vehicle and diecast toy that all of our fans will love.” Matt Petersen, Vice President of North America Boys and Games Marketing, Mattel.

danicarSonic & All-Stars Racing Transformed will be available November 18, 2012 on the Xbox 360, PlayStation3, and Nintendo’s Wii U. On December 11, 2012 it will be available on PlayStation Vita system and the Nintendo 3DS  hand-held system. Sonic & All-Stars Racing Transformed races onto Windows PC via digital download this holiday season. The Hot Wheels “Danicar” will be available with the purchase of the game at select locations. 

Check out the new trailer below:

Hot Wheels are a big fixture here at Rock Father HQ, where it’s proven on a daily basis that they’re not just for boys. My daughter LOVES her Hot Wheels, and seems a little car-obsessed in general. Actually, I just may have to snag a copy of this for XBOX 360…

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