“Generations of children around the world have grown up with deep emotional connections to Mattel’s brands and characters. There are so many stories to be told and so many imaginations to be captured by these iconic brands…” — Robbie Brenner, Executive Producer, Mattel Films
There’s a lot to be said about controlling your own properties and guiding their destiny. Marvel has done it… Hasbro has done it… now Mattel wants to do it. After years of bouncing projects around between various stages of development at numerous studios, Mattel has announced the creation of Mattel Films, a new division of the Company focused on developing and producing motion pictures based on the Company’s iconic and globally-recognized franchises. Academy Award-nominated producer Robbie Brenner has been appointed to lead Mattel Films as Executive Producer, reporting to Ynon Kreiz, Mattel’s Chairman and CEO.
Brenner was nominated for an Academy Award for Best Picture for Dallas Buyers Club, and her film Burden was a 2018 Sundance Film Festival Audience Award winner.
So… can we finally get that long-awaited Masters of the Universe movie going?