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Mattel163 will be a new home for developing mobile gaming experiences based on iconic Mattel Brands. The toymaker has announced a joint operation with China-based tech firm NetEase to launch the endeavor, which will leverage NetEase’s “leading expertise in digital content and gaming.” The first title is based on UNO, now available on Facebook Messenger and coming soon as a mobile app to iOS and Android devices. UNO  includes unique features and fresh modes of play, designed to appeal to a worldwide audience. Check out a trailer for the new UNO below…

Going forward, Mattel163 will seek to create more mobile games and education apps inspired by Mattel brands, including Barbie®, Hot Wheels®, Fisher-Price® and Thomas & Friends™, among others.

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