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The pre-Toy Fair news keeps rolling into Rock Father HQ as I countdown the hours to hopping on a plane bound for NYC to get in on the action myself. The 115th North American International Toy Fair runs February 17-21, 2018, and Moose Toys is about to break out their much-anticipated 2018 line. Having just announced the U.S. debut of Fur Babies World, they’ve got a few more pre-Toy Fair teasers, including the debut of Season Two and Three of Shopkins Cutie Cars and Happy Places, plus Shopkins Season 10 with what they’re calling an “all-new exciting twist.” They’ve also got a brand new never-before-seen line developed with a global partner… but that’s not all.

Moose Toys Scruff a Luvs

From the Official Moose Toys Announcement: Moose will use Toy Fair to reveal exciting new additions to their award-winning toys as they continue to disrupt and reinvent categories across the industry.

In 2017, the international sell-out Pikmi Pops redefined the Plush Category with the introduction of the cute, scented characters in lollipop vessels. Collectors around the world are eagerly anticipating the launch of Season Two with all new surprises, and with not one, but two, nominations for Toy of the Year, Pikmi Pops is sure to be the star of Toy Fair!  

In addition to Pikmi Pops, Moose will debut two brand new plush brands: Scruff-a-Luvs and Fur Babies, cementing their position as a driving force within the category!

“We are so proud that this year at Toy Fair we are presenting a mix of brand new product that comes from the innovation and creativity that we are so famous for, as well as brand extensions celebrating fan favorites such as Shopkins and Pikmi Pops!” said Ronnie Frankowski, CMO at Moose Toys.

Moose is also leading the way in Youth Electronics and will be showcasing the latest evolution within the category. Little Live, a brand that became famous for bringing pets to life, has expanded to include Bizzy Bubs, the cutest little babies around who in 2018 will introduce new babies with all new actions and personalities. Little Live also is introducing new animals to the line, including a Unicorn hitting shelves this fall!  

AND for the first time ever, Moose Toys will use this year’s Toy Fair to launch a Robot packed with attitude, fun and a little bit of mischief … Watch this space!

Pikmi Pops PushMi Ups
(Approx. Retail Price: $4.99/Ages 5 years & up/Available: April) 
PushMi Ups are big push up pop vessels filled with cute mini-plushies inspired by icy cool patterns and scents. Kids can push the pop vessel up to reveal a Pikmi and confetti surprise! There’s 12 new Pikmi characters for kids to collect. Each PushMi Up includes a scented plush, a Sweet Message, a dangler string and a collector’s guide.

Scruff-a-Luvs
(Approx. Retail Price: $19.99 /Ages 4 years & up/Available: June)
Each Scruff‐a‐Luv comes as a matted ball of coloured fur with only its eyes showing, so it’s a mystery what animal kids are rescuing! The adorable animal is revealed by washing the matted ball in water, towel drying the animal, blast drying it with a hair dryer, and brushing and styling its fur. Each Scruff‐a‐Luv comes with a collar, name tag, adoption certificate, brush and hair clips. Scruff‐a‐luvs can be washed over and over again. This special kind of plush allows kids to play with it in the bath, role play with it, and care for it like a real pet – the possibilities are endless!

Little Live Pets Lil’ Unicorn
(Approx. Retail Price: $19.99 /Ages 5 years & up/Available: August)
Little Live Pets is entering the mystical creature’s categories with this magical Lil’ Unicorn! Lil’ Unicorns are enchanting creatures that trot and dance, and kids will love feeding them as if they were an actual pet! Kids can also enjoy brushing the Lil ‘Unicorns’ colorful mane and tail. It’s the magical pet kids have always wanted!

Toy Fair - The Rock Father

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