NATE SMITH hit the road March 26 in Tulsa with the launch of his Long Live Country Rock & Roll Tour, backed by presenting sponsor Honda.
The partnership extends beyond branding. SMITH is designing a custom-wrapped Honda FourTrax Foreman Rubicon ATV, which will travel with the tour and anchor a fan-facing sweepstakes. The one-off build reflects SMITH’s connection to powersports, shaped by time spent riding on his property outside Nashville.
“The Long Live Country Rock & Roll Tour is all about freedom, loud music, and the outdoors—so teaming up with Honda felt like the perfect match,” SMITH says. “Designing a custom four-wheeler we get to give away to fans just takes it to another level. FIRED UP and grateful to work with Honda!”
The tour launched at Cain’s Ballroom with support from Brandon Wisham, while Josh Ross and Just Jayne join select dates. The run continues across the U.S. through the spring, bringing a mix of live music and lifestyle-driven activation to each stop.
“Partnering with Nate Smith gives us an exciting opportunity to connect with fans who share a love for music, adventure, and the outdoors,” says Brandon Wilson of American Honda. “Nate’s enthusiasm for ATV riding is authentic, and we’re thrilled to support his tour.”
Music, machines, and a direct line to fans — sounds like a good time.
