Families planning to attend the 2017 Chicago Auto Show should prepare themselves for a journey to a galaxy far, far away. In partnership with Lucasfilm Ltd., Nissan is bringing an immersive Rogue One: A Star Wars Story-inspired experience to the Windy City, with the centerpiece being the first-ever full-size production vehicle to include Star Wars-branded elements, the Nissan Rogue: Rogue One Star Wars Limited Edition. But that’s just the start…
“The overarching goal of our alliance with ‘Rogue One: A Star Wars Story’ is to drive awareness for the Nissan Rogue, and during the campaign we’ve not only seen online searches for Rogue triple, we’ve seen the crossover rise to the best-selling spot in the Nissan lineup,” said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. “The momentum continues at the Chicago Auto Show this year where we are bringing extra attention to the 2017 Nissan Rogue as well as the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition vehicles with several interactive experiences and Star Wars-themed displays at the show.”
Additionally, an X-wing-inspired 2017 Nissan Rogue, complete with thrusters, blasters, side mirror Rebel logo projectors and an astromech droid is on display in the Nissan stand. The custom vehicle is not for sale.
“To help show-goers find the Nissan display among all the other exhibits, we’ve added a massive Death Star inflatable hovering over the vehicles,” added Tucker. “At an impressive 17 feet in diameter, it is impossible to miss upon entering North Hall at McCormick Place.”
Once in the Nissan stand, show-goers have access to a Digital Mirror Experience, which allows up to two people at a time to stand in front of large LED screens and be transformed into stormtroopers or Nissan Rogue-inspired robots. At the end of the interaction, they will receive their photo to save and share.
Leaving the world of virtual reality to actual reality, special appearances in the Nissan display by Star Wars stormtroopers are scheduled from 11 a.m. to 8 p.m. during the weekends of Feb. 11-12 and Feb. 18-19. Also, a Model Gallery will offer a special display of scale-replica conceptual models of the Y-Wing Starfighter, TIE Striker, AT-ACT and X-Wing Starfighter from Rogue One: A Star Wars Story. Additionally, the exclusive limited-edition Death Trooper helmet replica – only available with the purchase of the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition will be available for all to see.
The Nissan display is located in the North Hall of the McCormick Place Convention Center.
Stay tuned to the Rock Father Rides™ section of The Rock Father™ Magazine for more coverage of the 2017 Chicago Auto Show. The show runs February 11-20, 2017 at McCormick Place. Click here for tickets and details.