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7, 6, 5, 4, 3, 2, 1! The countdown is on for a new collection of music from one of my favorite bands in the kindie rock scene, The Not-Its! Whether they are dealing with the challenge of curriculum night at school, or a runaway bike, or getting buried in the tangled mess of lies, the 12 songs on Ready or Not! present a multi-layered sonic exploration of the adventure of childhood. Set for release on Friday, September 21 via Burnside Distribution (order-now via Bandcamp), today The Rock Father™ and The Not-Its! have teamed-up to give you a sneak-preview of what’s in-store with the World Premiere music video, “Hide and Seek!” But that’s not all – we’re kicking off a celebration for the new album and giving all of you a chance to take part. One lucky reader will score a prize pack that includes 2018’s “Ready or Not!,” 2016’s “Are You Listening?” and a $25 Amazon Gift Card! Check out the new video below!

The distinctive amped-up Not-Its! sound bursts out in these songs, thanks to bold harmonies by Sarah Shannon and Danny Adamson, thrumming drums by Michael Welke, rad guitar riffs by Tom Baisden, and tricky bass lines laid down by Jennie Helman. Produced earlier this year at Earwig Studios in  Seattle and by Martin Feveyear on Vashon Island, the vibe is strong, steady and ready for anything.The cover illustration by Sub-Pop Records designer Jesse LeDoux is as whimsical and active as The Not-Its!’ previous six award-winning albums.

Hailed  by one recent critic as “your next kindie rock obsession,” this band’s ability to inside the head of a kid is evident on every track. Sensitivity shines in the ravy rocker “Staring Contest” and the soft, lullaby-like ballad “Heading Home” (a poignantly told from the perspective of a kid traveling solo “through the clouds” from one parent to another). The extreme kid-friendliness of these songs does not forget the sonic needs of grownups, with “sharp and witty lyrics and strong vocals on full display” (Popdose).

The Not-Its! Ready or Not!

“We’re really proud of this album,” says Adamson. “We spent a lot of time in the studio with Martin, crafting these songs. Among all of us, there were a lot of great ideas floating around. One of the things we pride ourselves in, especially on Ready Or Not!, are the small details on the album. Not only is the album fun and imaginative, but it also has the cool drum fill or the perfect pick slide that the music snob indie rocker in all of us can appreciate.”

The Not-Its! debuted the new songs from Ready or Not! at the Sub-Pop SPF/30 music festival in Seattle on August 11th and at Madison Square Park in NYC on August 15th. In addition to their Seattle and NYC shows, they are planning several more performances to celebrate the album release this fall.

More About The Not-Its!

For at least a decade, The Not-Its! have rocked kids and families with their up-tempo albums and high-jumping live concerts that give children their first “rock show” experience. With the release of Ready Or Not!, this Seattle kindie rock quintet plan to bring children and their parents to their feet screaming for more, the moment they hit the dance floor.

The Not-Its! can boast of real-life parenting experiences and accomplished musical backgrounds. Shannon was lead vocalist of lauded ‘90s indie-pop band Velocity Girl (on Seattle’s Sub Pop label) and has since recorded two solo albums under her own name. Rhythm guitarist Adamson has been a punk rocker and social worker involved for more than a decade with homeless youth—today he’s also a busy Seattle Realtor. Welke (drums), a former member of Harvey Danger, is  currently working as a designer (his home was recently featured on HGTV). Guitarist Baisden is also a rock musician as well as an elementary school teacher for special needs children. Helman (bass) is an HR professional during the week. All together, this tight-knit band has 10 kids who often handle the “merch” table and perform onstage.

For real-time interactions, fans may join The Not-Its! Nation on Facebook and Twitter.

ENTER TO WIN by answering this question: What is your favorite band?

After that, you can complete social actions for additional, completely optional entries. Please Note: By entering giveaways on The Rock Father™ Magazine, you agree to comply with my fairness policy. 

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The Fine Print: 

Promotion open to U.S. residents only, ages 18+, void where prohibited. Winners will be chosen at random on, about, or after September 29, 2018, and will be notified via email to confirm. If no response within 24 hours, an alternate winner will be chosen. Prizing provided and shipped by The Not-Its!. This is in no way sponsored, endorsed or administered by, or associated with Facebook, Instagram, Twitter or any social network.

1980s-style Disclaimer: Many will enter, few will win! The Rock Father is not responsible for shipping or for any lost or misdirected packages. In the rare occasion that a prize does not arrive (which, sadly, has happened), you have no remedy other than moving on. Please allow 4-6 weeks for delivery, but it seldom ever takes that long – we just have to say that.