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Oasis Preps Major Merch Push for ‘(What’s the Story) Morning Glory?’ 30th Anniversary

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Next year, Oasis will celebrate 30 years of its landmark album, (What’s the Story) Morning Glory? with a major consumer products program and an elevated presence at retail.

The legendary British rock band fronted by brothers Liam and Noel Gallagher, inked a deal with Global Merchandising Services under which Global will serve as the worldwide licensing agent for the band to develop new product programs for retail, ecommerce — including the official webstore — and licensing (outside touring).

“We couldn’t be more excited to work with Oasis to develop a broad merchandise and retail program to celebrate one of the most iconic bands of all time,” says Jens Drinkwater, Head of Licensing, Global.

New Oasis products are already rolling out as Global strikes partnerships to grow the band’s presence across fashion, streetwear, accessories, gifts, collectibles, and more.

Barring any of the legendary fisticuffs and shenanigans they’ve been known for, Oasis will kick off the Oasis Live ’25 World Tour in the British Isles with 19 shows across Wales (Cardiff), England (Manchester and London), Scotland (Edinburgh), and Ireland (Ireland) — all of which sold out in less than a day.

The Deluxe 30th Anniversary Edition of 1994’s Definitely Maybe is streaming now and available for purchase at select music retailers worldwide.

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James Zahn
James Zahnhttps://www.therockfather.com
James Zahn aka The Rock Father is the founder and publisher of The Rock Father Magazine, and also serves as Editor-in-Chief of The Toy Book, and Senior Editor of The Toy Insider and The Pop Insider. Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, CBS, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. He has been involved with business, entertainment, and media for more than 30 years, with a passion for music, film, retail, and publishing. Follow James on Twitter @TheRockFather. Email him: james@therockfather.com

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