One of our favorite product lines is getting bigger. Her Universe has long-been a go-to destination for cool Star Wars gear for women and girls, getting started at a time when availability of fan-centric clothing wasn’t as widespread as it is now. The Rock Daughters™ wear it… my wife wears it… and now an even broader set of fans who enjoy Disney, Marvel and Star Wars will be able to get in on the action with the launch of OUR UNIVERSE. Disney made the announcement today that the collaboration with Her Universe and founder Ashley Eckstein will “expand beyond the existing licensed lines of Disney, Marvel, and Star Wars apparel, accessories, and home goods and opens up new categories and opportunities including a new, heroic character-inspired athleisure line for kids and tweens.
Featuring activewear, swimwear, footwear and accessories, ‘Our Universe’ is now available exclusively online at shopDisney.com and in-store at all Disney store locations. The first wave of the collection is inspired by Marvel Entertainment’s Black Panther and Disney Princess, with a Star Wars line coming soon for kids, tweens and adults. Pieces include leggings, sweatpants, zip up hoodies and headbands to help encourage kids to get outside and be active.
Beyond apparel, the expanded deal includes an inspirational book authored by Eckstein coming from Disney Book Group in May 2018. The book, “It’s Your Universe: You Have the Power to Make It Happen,” is based on Eckstein’s personal story and her journey to success. The book highlights Eckstein’s road to making her dreams come true and how her personal passions led to the creation of ‘Her Universe’ and the creation of an unrivaled female fan community. “It’s Your Universe: You Have the Power to Make It Happen” is available for pre-order now.
“As a little girl, I grew up in Orlando, Florida with a father who was a Disney World cast member, and the world of Disney taught me how to make my dreams come true as an actress and a designer,” said Eckstein. “Every item of clothing and this new book draws on my personal passion for the brand and is inspired by that love. Now, I am beyond honored that Disney is allowing me the opportunity to pay it forward to a new generation of dreamers. My goal with this line and book is to inspire fans of all ages to make their dreams come true too.”
Fans can visit select Disney store locations to join Celebrate Your Dreams, a special interactive event featuring a video presentation with Ashley Eckstein every Saturday at 3:00 PM. Please check your local Disney store for details. Connect with Disney store and Her Universe on social media: @shopDisney and @HerUniverse.