I don’t often talk “business” publicly, but when it comes to sponsorships on this very website, I’ve told a few folks that I look at it a lot like running a NASCAR Team. You look for partners that are a great fit, and you do good for them, because at the end of the day, the sponsors are there to help achieve a goal – and that’s to keep on racing (or in my case, writing). On the actual racing front, Danica Patrick’s “ride” was in question for a bit, but now any uncertainty has been put to rest as Nature’s Bakery has joined Stewart-Haas Racing (SHR) to become the primary sponsor of driver the No. 10 team in the NASCAR Sprint Cup Series beginning with the 2016 season. Hopefully my girls and I will be able to see the new car in-action when it hits the track next year…
From the Official Announcement:
The multiyear sponsorship agreement will see Nature’s Bakery and its signature tagline, “Energy for Life’s Great Journeys”, adorn Patrick’s No. 10 Chevrolet SS for 28 races a year.
Nature’s Bakery was founded in 2010 by the father-and-son duo of Dave and Sam Marson with a mission of making delicious, convenient, on-the-go snacks that complement health-conscious living and active, everyday lifestyles. Their lineage in the food industry can be traced back to the 1960s when Dave’s father, Richard Marson, opened a family bakery. Growing up in the bakery, Dave passed his passion and skills along to his son, Sam, whereupon the two combined their knowledge and entrepreneurial spirit to form Nature’s Bakery.
Follow Danica’s journey at http://www.danicaracing.com/
Photos by Jared C. Tilton/Getty Images for Stewart-Haas Racing