This article is more than 8 years old and may not have been updated since our last site redesign. It may contain outdated information or could be missing images.

I don’t often talk “business” publicly, but when it comes to sponsorships on this very website, I’ve told a few folks that I look at it a lot like running a NASCAR Team. You look for partners that are a great fit, and you do good for them, because at the end of the day, the sponsors are there to help achieve a goal – and that’s to keep on racing (or in my case, writing). On the actual racing front, Danica Patrick’s “ride” was in question for a bit, but now any uncertainty has been put to rest as Nature’s Bakery has joined Stewart-Haas Racing (SHR) to become the primary sponsor of driver the No. 10 team in the NASCAR Sprint Cup Series beginning with the 2016 season. Hopefully my girls and I will be able to see the new car in-action when it hits the track next year…

From the Official Announcement:

The multiyear sponsorship agreement will see Nature’s Bakery and its signature tagline, “Energy for Life’s Great Journeys”, adorn Patrick’s No. 10 Chevrolet SS for 28 races a year. 

“Danica Patrick is one of the most fit and health-conscious drivers in all of racing and she embodies the Nature’s Bakery customer. We make great products that complement Danica’s lifestyle and the always on-the-go environment in which she competes. Nature’s Bakery provides ‘Energy for Life’s Great Journeys’ and we’re very proud to embark upon this NASCAR journey with Danica and Stewart-Haas Racing.”Dave Marson, founder of Nature’s Bakery

571324579JC046 Nature s Bak

Nature’s Bakery was founded in 2010 by the father-and-son duo of Dave and Sam Marson with a mission of making delicious, convenient, on-the-go snacks that complement health-conscious living and active, everyday lifestyles. Their lineage in the food industry can be traced back to the 1960s when Dave’s father, Richard Marson, opened a family bakery. Growing up in the bakery, Dave passed his passion and skills along to his son, Sam, whereupon the two combined their knowledge and entrepreneurial spirit to form Nature’s Bakery.

“It’s an honor to represent Nature’s Bakery and also a great deal of responsibility. They have ambitious goals and they’re going to rely on me and everyone at Stewart-Haas Racing to deliver. I have ambitious goals too. It’s why I came to NASCAR and, specifically, to Stewart-Haas Racing. There’s still a lot I want to achieve in this sport and I’m looking to continue my professional journey with a brand as determined as I am.”Danica Patrick

Follow Danica’s journey at

Photos by Jared C. Tilton/Getty Images for Stewart-Haas Racing

Previous articleIt’s Mattel (HE-MAN!) vs. Hasbro (G.I. JOE!) in TOY SOLDIERS: WAR CHEST HALL OF FAME EDITION!
Next articleReview: The Walt Disney Animation Studios Short Films Collection (Blu-ray)