Renault is an auto brand that most younger Americans won’t be familiar with. I am, and when I was a little kid I was even known to rock a little Renault Racing Suit (photographic evidence below). They’ve been out of the U.S. market for nearly three decades, but they’re still huge elsewhere, and like their strategic partner, Nissan – they’ve been known to make some trips to a galaxy far, far away. The Renault KADJAR (a “cousin” of sorts to the Nissan Rogue) is currently appearing in a new television spot that’s airing in Europe in support of Lucasfilm’s Solo: A Star Wars Story. Part of Renault’s “Alternative Road” promotion, the Star Wars-themed commercial features Chewbacca helping to protect a mother and son from what appears to be Enfys Nest and her gang of Cloud Riders. Take a look…
Fans in Europe can visit a Renault dealership for a VR experience that features a new scene with Han Solo and Lando Calrissian. About the “alternative road,” Renault says that in the film “we’ll find out how taking the alternative road led Han Solo to meet his mighty future co-pilot, Chewbacca. Now, thanks to the features of Renault KADJAR – 4×4 transmission, emergency breaking system and blind-spot alerts – Renault is offering its customers their chance to ‘take an alternative road’ too.”
Solo: A Star Wars Story is in theaters on May 25.
For more STAR WARS news, reviews and features, including the latest on Ron Howard’s Solo: A Star Wars Story, J.J. Abrams’ STAR WARS: EPISODE IX, Jon Favreau’s live-action television series and the new films from Rian Johnson, David Benioff and D.B. Weiss, check out TheRockFather.com/StarWars