The Autobots have a new ally: Monro.

With more than 1,300 locations, Monro is one of the largest independent auto service and tire dealers in the U.S., and now the company is joining forces with Paramount Pictures and Hasbro in support of the upcoming film, Transformers: Rise of the Beasts.

From now through June 24, guests visiting Monro’s participating stores can take advantage of movie-themed service packages, including the “Power is Primal Oil Change” and “Roll Out Wheels Deal,” powered by Yokohama. Guests can also collect an official Transformers: Rise of the Beasts movie poster and take pictures next to movie character displays. A special Snapchat activation will allow guests to convert their own car, Transformers-style.

“At Monro, we know that generations of fans and families have connected with, and love, the Transformers universe,” says Ben Montano, Senior Director of Marketing and Merchandising at Monro.

The Transformers promotions will roll out across Monro’s family of retail brands, including Monro Auto Service and Tire Centers, Tire Choice Auto Service Centers, Mr. Tire Auto Service Centers, Ken Towery’s Tire & AutoCare, Tire Warehouse Tires for Less, Tire Barn, and Car-X Tire & Auto.

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James Zahn aka The Rock Father is the founder and publisher of The Rock Father Magazine, and also serves as Editor-in-Chief of The Toy Book, and Senior Editor of The Toy Insider and The Pop Insider. Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, CBS, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. He has been involved with business, entertainment, and media for more than 30 years, with a passion for music, film, retail, and publishing. Follow James on Twitter @TheRockFather. Email him: