I won’t apologize for it, but if you’re not a STAR WARS fan, you may feel overwhelmed by the amount of coverage coming at you from a galaxy far, far away. As we head toward #ForceFriday, (there’s a good chance you’ve seen my daily Force Friday Countdown posts) the SW news keeps coming in faster, and in bigger numbers. Just-into Rock Father HQ is word from Disney Consumer Products that there will be a “Global Unboxing Event” that will be presented “New Year’s Eve style” and will feature some of the most popular YouTubers in the World. Get ready, because THE FORCE AWAKENS Globally next week. Here’s a preview…
The Star Wars YouTube channel will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT (11 a.m. EDT) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by Star Wars: The Force Awakens.
|COUNTRY||CITY||MAKER TALENT||LOCAL TIME 9/3||EDT|
|Hong Kong||Hong Kong||Dante Basco||12:00||00:00 9/3|
|Brazil||Rio de Janeiro||Malena010102||08:30||07:30 9/3|
|USA||New York||EvanTubeHD||08:30||08:30 9/3|
|Mexico||Mexico City||ExpCaseros||09:30||10:30 9/3|
|USA||San Francisco||Chris Pirillo||08:00||11:00 9/3|
Several countries will join the live stream from YouTube Spaces (Berlin, Tokyo, London), with Star Wars commentators Anthony Carboni and Andi Gutierrez hosting the event from the YouTube Space, Los Angeles.
The global celebration culminates at midnight local time, when many retailers around the world will open their doors to fans to purchase Star Wars: The Force Awakens toys, collectibles, books, apparel and more. Visit starwars.com for more details on participating locations. Additionally, select Disney Store locations around the world will take part. More details are available at www.DisneyStore.com/ForceFriday.
If you missed the earlier announcement, Target has also launched a massive #ShareTheForce initiative, and there’s someone familiar appearing in some of their promotional materials for it… me! Read the full story here.