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It’s that time of year again… where the General Mills Monsters emerge from their crypt and start to haunt the cereal aisles once more. As in recent years (with the exception of 2013), Yummy Mummy and Fruit Brute are being left behind on the grocery end of things, but they are joining Franken Berry, Boo Berry and Count Chocula somewhere else… the toy department of your local Target (an affiliate) store! Thanks to Big G Creative (oddly enough, no relation to General Mills’ Big G cereals), the whole crew is present for Monster Crunch! The Breakfast Battle Game, officially launching on August 26th.

Monster Crunch!

Pick your favorite Monster Cereal characters and battle to see who can “eat” the most cereal. In this fast-paced game of luck and strategy, players try to collect as many Cereal Cards in their Bowls as they can. Each monster has special powers to give you an advantage and help you gobble up the most cereal. Use Milk Tokens to combine Cereal Cards and take bigger bites. The monster that munches the most wins the game!

“At Big G Creative, we build games that connect families across generations. We believe Monster Crunch! gives parents a new way to have fun with their kids,” said Rob Stevens, Founder and President of Big G Creative. “The Monster Cereal characters seem to strike a happy chord with everyone.” 

Monster Crunch! is described as “a light strategy game that is suitable for a wide variety of ages and blends nostalgia with friendly competition.” The game is aimed at players 9 and older, allows for 2 to 5 players, and has an estimated gameplay of 20 minutes. MSRP is $19.99. Available at Target.

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