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Party City’s Toy City concept is something I’ve been covering for a few months now, and now that the holiday shopping season is truly upon us, it’s time to get serious about toys! With over 50 temporary Toy City pop-up store locations now open throughout the U.S., Party City today unveiled its Black Friday ad and 2018 Top Toys List! There’s familiar picks (including some from The Rock Father’s Holiday Wish Guide™) and some unique ones as well, from Rainbowcorns and robots to Hatchimals, dinosaur slime, Harry Potter, and everything in between. Let’s take a look!

“The creation of our Toy City concept allows us to provide shoppers with an enhanced assortment of top toy brands and characters they’re looking for in another convenient format and engaging setting,” said Jamie Uitdenhowen, Chief Merchandising Officer of Party City. “In addition to the top toys of the season, we will be offering Holiday décor items and a great selection of Holiday sweaters and pajamas for the whole family. We look forward to continuing to serve our customers through this new pilot program and helping to make everyone’s holiday a bit brighter, while raising money for our partners at St. Jude.”

The 2018 Party City/Toy City Top Toys List includes the best of this year’s toy trends including:

Full STEAM Ahead!

  • Little Tikes STEM Jr. WonderLab by MGA (Rock Father Holiday Wish Guide Pick!)
  • Fisher Price Think & Learn Rocktopus by Mattel (Rock Father Holiday Wish Guide Pick!)
  • Ooze Labs Chemistry Station by Thames & Kosmos
  • Color Chemistry Lab Set by Crayola (Rock Father Holiday Wish Guide Pick!)
  • Beaker Creatures Liquid Reactor Super Lab by Learning Resources
  • Lego DC Superheroes App-Controlled Batmobile by Lego
  • Nerf Laser Ops Alphapoint 2 Pack by Hasbro

Preschool Pals

  • My Friend Fancy Nancy Toddler Doll by Jakks Pacific
  • IMAGINEXT Jurassic World Jurassic Rex by Mattel
  • Paw Patrol Ultimate Rescue Fire Truck by Spin Master (Rock Father Holiday Wish Guide Pick!)
  • Transformers DJ Bumblebee by Hasbro (Rock Father Holiday Wish Guide Pick!)
  • Little People Share and Care Safari Play Set by Fisher Price
  • Contemporary Kitchen by Step2
  • PlayDoh Rex the Chomper by Hasbro
  • Incredibles 2 Jack-Jack Attacks Figure by Jakks Pacific
  • Baby Alive Potty Dance Baby Doll by Hasbro
  • FurReal Friends Munchin’ Rex by Hasbro
  • Fingerlings Hugs by WowWee

Collectible Craze

  • Rainbowcorns by Zuru (Rock Father Holiday Wish Guide Pick!)
  • Lost Kitties Blind Box by Hasbro
  • Treasure X Adventure Pack by Moose Toys (Rock Father Holiday Wish Guide Pick!)
  • Cutetitos Collectible Plush by Basic Fun!
  • Banana’s Collectible 3 Pack Bunch by Cepia Toys
  • L.O.L. Surprise! Bigger Surprise by MGA Entertainment (Rock Father Holiday Wish Guide Pick!)
  • Moj Moj Claw Machine Play Set by MGA Entertainment
  • Poopsie Slime Surprise Poop Packs by MGA Entertainment
  • Fur Babies World Dream Tree by Moose Toys
  • Disney ‘Doorables Deluxe Play Set by Moose Toys
  • Hatchimals CollEGGtibles Tropical Party Play Set by Spin Master (Rock Father Holiday Wish Guide Pick!)
  • Party Popteenies Party Surprise Box Play Set by Spin Master
  • Lego Harry Potter Fantastic Beasts Minifigures by Lego
  • Marvel Legends 6 inch Figures by Hasbro
  • Fingerlings Untamed Dinosaur by WowWee
  • Fingerlings Party Hat Monkey by WowWee (Party City exclusive)
  • Little Live Pets Wrapples by Moose Toys
  • Pomsies Interactive Pom Pom by SkyRocket (Rock Father Holiday Wish Guide Pick!)
  • Grumblies by SkyRocket
  • Lil’ Gleemerz figures by Mattel (Rock Father Holiday Wish Guide Pick!)
  • Little Live Pets Scruff-A-Luvs by Moose Toys (Rock Father Holiday Wish Guide Pick!)
  • Little Live Pets My Kissing Puppy Rollie by Moose Toys
  • Scribble Scrubbies Pets! Scrub Tub Set by Crayola
  • Hatchimals HatchiBabies by Spin Master (Rock Father Holiday Wish Guide Pick!)

Squish, Squeeze and Smush

  • Poopsie Slime Surprise Pooey Puitton by MGA Entertainment
  • Squishmallow 16-inch Super Soft Plush by Kelly Toys
  • Num Noms Snackables Silly Shakes Maker Play Set by MGA Entertainment
  • Glam Goo Deluxe Pack by MGA Entertainment
  • So Slime DIY Slime Factory by Canal Toys
  • Nickelodeon Ultimate Unicorn Slime Kit by Cra-Z-Art
  • Ready2Robot Pilot Pack by MGA Entertainment
  • Mega Construx Breakout Beasts Dino Eggs by Mattel
  • Skid Shot Toilet Paper Blaster by Jakks Pacific
  • Don’t Step in It Game by Hasbro
  • Smashers Sludge Bus by Zuru
  • Zits! by NSI International
  • Crate Creatures Surprise! Big Blowout by MGA Entertainment (Rock Father Holiday Wish Guide Pick!)

During this season of giving, Toy City is proud to support St. Jude Children’s Research Hospital in its mission to advance cures, and means of prevention, for childhood cancer and other life-threatening diseases. Toy City customers can help make a difference in the lives of young patients by pledging a $1, $3 or $5 donation at Toy City checkout counters through December 29, 2018.

To find the closest Toy City location near you, please visit ToyCity.com.

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