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Toys “R” Us Australia: Geoffrey’s Outpost Going Under Down Under


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It was almost a month ago exactly when I reported news that Toys “R” Us Australia was entering voluntary administration. Now comes news that the toy store down under will be facing the same fate as its U.S. counterpart, announcing this morning that they will close all 44 Toys “R” Us and Babies “R” Us stores in Australia, resulting in around 700 jobs lost. The first Australian Toys “R” Us opened back in 1993, with the chain gradually expanding nationwide and adding 11 Babies “R” Us locations to the mix. The most recent news in North America finds Canada moving forward at a brisk pace, while more than 115 parties have shown interest in picking up select IP assets from the U.S. operation.

For those keeping score at home:

  • Toys “R” Us USA – Closing, Liquidating
  • Toys “R” Us Australia – Closing, Liquidating
  • Toys “R” Us UK – Closed/Liquidated
  • Toys “R” Us Canada – Saved: Purchased by Fairfax Holdings
  • Toys “R” Us Europe – Stores in Germany, Austria, Switzerland purchased by Smyths. Will be converted to Smyths branding.
  • Toys “R” Us Europe – Business as usual, nothing to report.
  • Toys “R” Us Asia – Business as usual, multiple bidders reported for this business, which includes locations in the Middle East.
  • Toys “R” Us Africa – Business as usual, buyers interested, nothing to report.

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Stay tuned for a Toys “R” Us Exclusive coming to The Rock Father™ Magazine in the days ahead!

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