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Watch: BELL BIV DEVOE – “Run”

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I might be known as “The Rock Father” now, but let me tell you – I went through some years in the late 80s were I was really into New Edition and the various spin-off projects that its members embarked on, one of which is BELL BIV DEVOE. And I still dig ’em. Now, it’s been around fifteen years since we’ve had new music from Ricky Bell, Michael Bivins and Ronnie DeVoe, but earlier this summer they emerged with a new track called “Run,” and today they video hit the streets. Borrowing a sample from the Notorious B.I.G.’s “Hypnotize,” which technically also samples Herb Alpert’s “Rise” (the soundtrack to many visits to the grocery store as a child). The 90s nostalgia wave is real, the BBD makes a welcome return with this one – a clip that also pays tribute to RUN-DMC, and features a nod to their own “Poison” as well. Check it out…


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