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It’s time to kick off the new week with a cross-genre jam that’s dedicated to all of those who power through, hustle hard, and get the job done.

The Avila Brothers enlisted Billy Ray Cyrus, Snoop Dogg, and DJ Quick for “A Hard Working Man,” and following the release of the single earlier this spring, now there’s a music video to go with it.


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“‘Mama told me. Ya gotta work hard to get your hustle on.’ Those words speak the truth,” comments Billy Ray Cyrus. “This country was built on hard work, pulling up your bootstraps, and getting the job done. Doesn’t matter what your background is, your race, or where you came from — we’re all Americans and our differences make us one. ‘A Hard Working Man’ was born from that thought — bridging the divide between all backgrounds and bringing us together, through music.”

The video was shot largely in Tennessee and features the performers intercut with a variety of hard-working Americans, including construction workers, teachers, first responders, farmers, truckers, baristas, and more.

“We are all excited about this collaboration and love that we get to share it across multiple genres and reach such a diverse group of listeners,” says IZ Avila.

“This record puts the focus and value back on hard work. We’re proud to join together to illuminate, celebrate and honor those around the country that have continued to show up every single day, keeping our world moving,” adds Bobby Avila.

“A Hard Working Man” is available on all of your favorite digital music services.

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James Zahn aka The Rock Father is the founder and publisher of The Rock Father Magazine, and also serves as Editor-in-Chief of The Toy Book, and Senior Editor of The Toy Insider and The Pop Insider. Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, CBS, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. He has been involved with business, entertainment, and media for more than 30 years, with a passion for music, film, retail, and publishing. Follow James on Twitter @TheRockFather. Email him: