When I was a little kid, there were always UNO games present around our house. We had a lot of them due to the game having some Illinois roots with International Games having sponsored UARA midget auto racing in nearby Joliet. In fact, I recall a bright red midget ripping around the track with UNO graphics painted-on. Fast-forward a few decades, and UNO is still one of the most popular card games in the world, produced by Mattel, who’ve owned the game since 1992. Today, on International Colorblind Awareness Day, Mattel announced the launch of its newest deck, UNO® ColorADD, the world’s first card game for the colorblind. Check out all the details below!
From the Official Announcement: Designed in partnership with ColorADD, the global organization for colorblind accessibility and education, the deck features its proprietary code, an inclusive and non-discriminative language that enables people with any type of color blindness to identify color. The code is based on three graphic symbols representing three primary colors. These symbols can be found on the top-left and bottom-right corners of each card to define UNO’s iconic red, yellow, green and blue suits.
“Our partnership with ColorADD allows us to extend the game play to the 350 million people globally and 13 million Americans who are colorblind,” said Ray Adler, Senior Director, Global Games at Mattel. “UNO is a truly universal game and we are continuing to look for ways to make one of the world’s most popular card games all inclusive.”
Of the 350 million people worldwide who are affected by some form of color blindness, the most commonly confused colors are between red and green—two of UNO’s four colors.
“Our color coding system has been incorporated in various ways, including in grammar schools, public transportation, hospitals, and consumer goods such as colored pencils and clothing,” said Miguel Neiva, Creator of ColorADD. “By partnering with UNO, we can bring our mission to an even broader audience, promoting inclusivity and raising awareness for an often-overlooked, and under-discussed, condition.”
Visit Shop.Mattel.com/UNO for more information on UNO ColorADD or to purchase for $5.99.
