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At the Licensing Expo in Las Vegas last week, Rovio Entertainment and Hasbro announced their latest collaboration – ANGRY BIRDS TRANSFORMERS. Once again, the two companies will team to mash-up a pair of pop-culture icons. ANGRY BIRDS TRANSFORMERS will come to life in multiple forms, including a mobile game, consumer licensed goods and a product line from Hasbro featuring the innovative TELEPODS platform. They’re birds disguised as robots in disguise.
“ANGRY BIRDS TRANSFORMERS provides fans worldwide with a fun, new story and characters and innovative ways, like our TELEPODS platform, for consumers to engage with the brand. We’ve collaborated with Rovio to create opportunities for kids and families to experience Autobirds and Deceptihogs across multiple formats and entertainment platforms for a completely immersive branded experience.”John Frascotti, Chief Marketing Officer at Hasbro
“We’re really excited to combine the iconic TRANSFORMERS universe with the quirky world of Angry Birds. This mash-up is going to appeal to both those who grew up with the brand in the 80’s, as well as fans of the brand today. People are going to love it!”Blanca Juti, Chief Marketing Officer of Rovio.
Hasbro’s ANGRY BIRDS TRANSFORMERS toys and the Rovio App will be available later this year.