BABIES ‘R’ US recently announced a new partnership with HEIDI KLUM to create a new collection of ”affordable luxuries for little ones.” Truly Scrumptious by Heidi Klum, will be available in all Babies“R”Us stores across North America and online at Babiesrus.com beginning this Fall. My wife being the huge PROJECT RUNWAY fan, she’s very excited about this. Here’s a little bit of what you can expect from this new product line…
“From apparel and accessories perfect for mixing and matching, to bedding, room décor and gear featuring fun, colorful patterns, as well as optimal functionality, the collection is being designed for newborns, infants, toddlers and growing kids. The fall apparel assortment will include layette for little ones up to 24 months, as well as whimsical playwear and separates for kids from 2 to 5 years.
With nearly a decade of mom know-how and a unique perspective from her work in the fashion and entertainment industries, Heidi Klum is drawing upon her own experiences to create a line of distinctive baby products with a fresh look, feel and practicality that mothers will love. Klum has personally conceptualized and designed the Truly Scrumptious collection and applied her very own “mom stamp of approval” to each item that will be available at Babies“R”Us.
“Over the years, I’ve made countless shopping trips to Babies“R”Us looking for the coolest gear, trying out the newest toys and shopping for fun clothes. Babies“R”Us is the ultimate authority in baby products,” said Klum. “I’m so excited to partner with them to create a fun, magical and unexpected collection that is also affordable. I know how important it is for moms to make smart purchases when it comes to shopping for their ever-growing children. My friends always joke that I’m the go-to person for advice on gifts and gear. Now, I get to bring my ideas to moms everywhere that offer function with a fashionable flair. My designs for Truly Scrumptious have really been inspired by all the adorable children who are just that – truly scrumptious – and deserve to have nothing but the best!”
“Heidi Klum is the ultimate hands-on mom, and is representative of the millions of mothers who trust Babies“R”Us to offer high quality, fashionable and practical products,” said Aaron Kopolow, Vice President, Merchandising Manager, Babies“R”Us. “We’re thrilled to partner with Heidi to bring our customers Truly Scrumptious, a trend-right assortment of baby items that are reflective of her unique point-of-view as a mom.”
Since we’ll have an infant and a toddler here in The Rock Father house this Fall, something tells me we’ll be picking up a few pieces from Truly Scrumptious.