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#CAS17: The LEGO Batman Movie Batmobile by Chevrolet brings a Mini-Build and More to the Chicago Auto Show…

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2017 CAS LogoAs The LEGO Batman Movie soars into theaters this weekend, it’s pretty appropriate that The Batmobile is in the Windy City. After all, Chicago doubled for Gotham City back when Christopher Nolan was crafting his Dark Knight Trilogy. Thing is, this Batmobile is a much different beast. The 2017 LEGO Batmobile from Chevrolet made its official debut in Detroit last month, a life-sized replica of “The Speedwagon” driven by LEGO Batman (voiced by Will Arnett) in the new film. Now, that ride, crafted from a total of 344,187 LEGO bricks supported by a square-tube aluminum frame, is sitting in McCormick Place, the result of 222 hours of design time, and 1,833 hours of construction by LEGO Master Builders. For it’s appearance at The Chicago Auto Show, the LEGO Batmobile sits in front of a brick wall illuminated by moving Bat (and Chevy) signals, each zeroing in on LEGO Batman himself! As a bonus, kids can take part in their very own LEGO Batmobile mini-build, available for free to take home! We had a chance to check out the full display during the Media Preview – take a look…

Chicago Auto Show Batmobile LEGO Build

“To work on the LEGO Batmobile with Warner Bros. is an absolute thrill for us at Chevy,” said Paul Edwards, U.S. vice president of Chevrolet Marketing. “Many of the themes in ‘The LEGO Batman Movie,’ like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership.”

Of course, I had to bring our own LEGO Batman from Rock Father HQ to see his new ride in-person. It’s safe to say that he completely approves…

LEGO Batman visits the Chicago Auto Show

Bonus Fact: LEGO Batman has a voice that’s shared between divisions of General Motors. While the LEGO Batmobile is a Chevy, it’s Will Arnett is also the voice of GMC… “This is Professional Grade.”

Check out the Rock Father Rides™ section of The Rock Father™ Magazine for more coverage of the 2017 Chicago Auto Show. The show runs February 11-20, 2017 at McCormick Place. Click here for tickets and details.

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