A solid start was followed by disappointment for Ty Dillon at the NASCAR Busch Light Clash at the Coliseum this weekend. The driver of the No. 42 Chevrolet Camaro ZL1 was disqualified for jumping the gun during the last restart of the Final Last Chance qualifier race despite leading the pack to score the checkered flag.

The DQ meant that Dillon and his freshly wrapped Black Rifle Coffee Company (BRCC)-sponsored ride were sitting in the pits for the main event which featured an Ice Cube concert at the midway break as the thunderous sounds of NASCAR came to a temporary short track constructed inside of the legendary Los Angeles Coliseum.

Dillon’s aggressive driving should next be on display at the Daytona 500 when the 2022 NASCAR Cup Series officially kicks off at Daytona International Speedway on Sunday, Feb. 20.

The race will be the second in a multi-race partnership between BRCC and Petty GMS.

We’re big fans of BRCC around these parts — I’m drinking a cup of BRCC’s “Beyond Black” as I type this — so we’re looking forward to seeing the No. 42 rocking the branding at Daytona later this month.

“My favorite thing about Black Rifle Coffee Company is their support of the veteran community,” Dillon said in a statement regarding this season’s partnership. “They not only have a love and passion for coffee, which I enjoy, but they have a passion for giving back to those who have fought for our freedom. Those who have and are currently serving our country allow us the opportunity to race cars and entertain those back home here in the United States of America. Representing Black Rifle is representing men and women who fought for our country, and that’s an extreme honor for me personally.”

BRCC’s mission is to serve premium coffee and content to active military, veterans, first responders, and those who love America.

Last season, BRCC was represented on Dillion’s car during some limited Cup Series starts. 2022 marks the first time that the car has been wrapped with BRCC as the primary sponsor.

“As long-time NASCAR fans and a group that never says no to a race, we are super excited to be partnering with Ty and Petty GMS,” says Black Rifle CEO Evan Hafer. “Ty is tough, determined, smart, and resourceful — qualities he has in common with veterans. He’s a great competitor, a great sportsman, and we know he’ll be a great partner in our mission to support those who serve our country.”

Check out blackriflecoffee.com for more.

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James Zahn aka The Rock Father is the founder and publisher of The Rock Father Magazine, Editor-in-Chief of the Toy Book, and a Senior Editor of the Toy Insider and the Pop Insider. Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. He has been involved with entertainment and media for nearly 30 years, with a passion for music and film. Follow James on Twitter @TheRockFather. Email him: james@therockfather.com