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Why We Love Lalaloopsy: A Look at the Spring 2016 Lineup

I'm into my second year as a Lalaloopsy SIP (SEW Important Person) Brand Ambassador, and I might be mistaken, but I think I'm the...

Toy Fair First Look: PAW Patrol’s 2016 Lineup – New Characters and a Jungle Adventure!

UPDATE: Check THIS out! The PAW Patrol Lookout Climber! Spin Master has really done a fantastic job with their PAW Patrol line, building out a...

DC Super Hero Girls rolls-out first at Target Stores…

One of the biggest transmedia initiatives that we've been excited about for the past year is DC SUPER HERO GIRLS, the joint op between...

Toy Fair: More Toys from eOne’s PEPPA PIG are on the way…

It's interesting to see how certain shows go "in waves" under one roof, and PEPPA PIG is certainly riding a good one here at...

Toy Fair: Top Toy Trends of 2016 Announced…

If there's one place I should be right now, it's in New York for the 113th North American International Toy Fair. Instead, I'm covering...

Toy Fair First-Look: Just Play Readies DOC McSTUFFINS TOY HOSPITAL Collection

It's as if it was predicted... Just two days ago, The Rock Daughters hit Target armed with the last of their Xmas gift cards....

Toy Fair: Playmates’ 2016 TEENAGE MUTANT NINJA TURTLES Preview…

Fact: We cannot get enough of the TEENAGE MUTANT NINJA TURTLES in this house. From the mainline action figures (I had to pay a...

Toy Fair: Jazwares Relaunches the Weebles (they still Wobble)

Right now, as I sit here typing this, there is a Weebles Treehouse not more than five feet from me in this very office....

Toy Fair: Alex Brands Launches over 350 New Products

If you've got little ones in the house, chances are you have a few things from Alex Brands... even though you might not know...

STAR WARS: THE FORCE AWAKENS – Han and Rey Giveaway!

STAR WARS: THE FORCE AWAKENS has been in theaters for just about two months now, and it's astonishing just how big a film it's...

Toy Fair: TEDDY RUXPIN is Ready for a Comeback!

One of my favorite toys of the 1980s was TEDDY RUXPIN - a toy I've often cited as a benchmark example of what a...

LEGO Star Wars: The Force Awakens is Coming…

There's been another awakening... and this time it's comin' at ya in LEGO form! On June 28, 2016, LEGO Star Wars: The Force Awakens...

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