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Exclusive: Is Something BIG Coming from Hot Wheels and Step2?

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The Step2 CompanyOn my recent trip to the Ohio headquarters of The Step2 Company, I turned a corner to find something mysterious… large… and previously only rumored to exist. The legend turned out to be true… and there it was – headlights shining at me – glaring in front of an iconic blue and orange color scheme that can only be claimed by one of America’s biggest and best-selling automakers. Granted, they’re usually 1:64 in scale and made largely of diecast metal, but I don’t know if any car brand has moved more units than Hot Wheels since the first “Redlines” rolled-out in 1968. The odd thing here is that I found myself staring at what may be one of the biggest Hot Wheels items ever to be produced… and it wasn’t in the famed Southern California Design Studio that Mattel has established for Hot Wheels, but in the Ohio testing facility of fellow toymaker Step2. Take a peek at this, and look very closely…

Hot Wheels + Step2 - What is this???

There are secrets in that picture. Can you find them?

As a Step2 Brand Ambassador and life-long fan of Hot Wheels, I’m already pushing the boundaries of what can and cannot be said or shown. All I can say right now is to stay tuned… not just to THE ROCK FATHER Magazine, but also to both Step2.com and HotWheelsCollectors.com in the weeks ahead. What exactly is this? What’s the sticker price and available color options? I’m already being told to say no more, but Step2 and Mattel are about to unleash some high-octane fun that kids everywhere are going to want…

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