GreenLight Collectibles has been expanding in recent years, locking-down new licenses as they continually roll out new, authentic diecast vehicle replicas. Now they’ve inked a deal with Turtle Wax to develop a new line of collectibles ahead of the brand’s 75th anniversary celebration.
“Turtle Wax is part of the fabric of the automotive industry,” said Cale Hotton, Director of Licensing and Product Development. “GreenLight is proud to honor this iconic brand by capturing their history in this new line of authentic die-cast vehicle replicas.
GreenLight will debut the Turtle Wax products in its seventh series of the well-known “Running on Empty” product line with item no. 41070-B 1:64 Running on Empty Series 7 – 1962 Dodge D-100 – Turtle Wax.
Other items in the works for Turtle Wax include:
- 30017 1:64 2000 Nissan Skyline GT-R (BNR34) – Two-Tone Green – Turtle Wax (Hobby Exclusive)
- 30018 1:64 Turtle Wax Ad Cars – 1968 Chevrolet Camaro SS – Turtle Wax Ice “Lasting Diamond Brilliance” (Hobby Exclusive)
- 30019 1:64 Turtle Wax Ad Cars – 2012 Chevrolet Camaro SS – Turtle Wax Ice “Smart Shield Technology” (Hobby Exclusive)
- 35120-E 1:64 Blue Collar Collection Series 5 – 1983 GMC Vandura – Turtle Wax
“Innovation is part of Turtle Wax’s DNA – our focus is on the research and development of products that meet the ever-changing needs of consumers. This approach has made us a leader in the car care category for nearly 75 years, and we’re excited to celebrate that history via our partnership with GreenLight,” said Daren Herbert, chief marketing officer, Turtle Wax.
I actually just picked up a couple of GreenLight’s new Norman Rockwell collection vehicles the other day. So much great stuff coming out lately!
