I do consider myself somewhat of a “hamburger enthusiast.” I make a good one here at home, but like pizza it’s something to marvel at in how you can have a food product so simple, yet prepared and served so very differently based on regional preferences and tastes. Hardee’s is one of those regional staples in some spots, and while it’s been married to Carl’s Jr. for awhile, I always think of it with the orange and blue logo. In fact, I built a Monogram model kit of the #18 Days of Thunder Chevy Lumina back around 1990 or so, prominently displaying that Hardee’s goodness in my bedroom at the time. NASCAR + burgers… a very American thing, and that’s back on my mind with this – a giant hamburger on the ground outside Nashville… the creation of Stan Herd, an “earthworks” crop artist. This massive “crop burger” was created for Hardee’s as part of their new #TastesLikeAmerica campaign. See video of its creation below. Does it make you hungry?
We partnered up with American crop artist Stan Herd to grow something magical for all y’all ✨?✨ pic.twitter.com/1Nkoy9w2bc
— Hardee's (@Hardees) April 13, 2018
Nostalgia is a powerful thing, and “retro” is all the rage right now. Here’s hoping that Hardee’s new throwback logo sticks around for awhile. I dig it.