The Autobots have a new ally: Monro.
With more than 1,300 locations, Monro is one of the largest independent auto service and tire dealers in the U.S., and now the company is joining forces with Paramount Pictures and Hasbro in support of the upcoming film, Transformers: Rise of the Beasts.
From now through June 24, guests visiting Monro’s participating stores can take advantage of movie-themed service packages, including the “Power is Primal Oil Change” and “Roll Out Wheels Deal,” powered by Yokohama. Guests can also collect an official Transformers: Rise of the Beasts movie poster and take pictures next to movie character displays. A special Snapchat activation will allow guests to convert their own car, Transformers-style.
“At Monro, we know that generations of fans and families have connected with, and love, the Transformers universe,” says Ben Montano, Senior Director of Marketing and Merchandising at Monro.
The Transformers promotions will roll out across Monro’s family of retail brands, including Monro Auto Service and Tire Centers, Tire Choice Auto Service Centers, Mr. Tire Auto Service Centers, Ken Towery’s Tire & AutoCare, Tire Warehouse Tires for Less, Tire Barn, and Car-X Tire & Auto.
