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As we approach the June 16 release of Disney•Pixar’s Cars 3, there’s quite a bit of fantastic toys and merchandise that I plan to feature here on THE ROCK FATHER™ Magazine. With shipments having already arrived here at Rock Father HQ from licensing partners like Mattel and Just Play, I have plenty to keep me busy – and then this news shows up… that Sphero, the same company that blew people’s minds with their App-controlled BB-8 back in 2015, has an “Ultimate Lightning McQueen.” I could tell you that the $300 app-controlled RC car looks fantastic, but you really need to just watch the video…

It’s so incredibly life-like and interactive, it’s really something to see… but as they say, it’s the fact that it’s “reactive” that really takes things to a new level. Here’s a video of Cars Franchise Creative Director Jay Ward (who I met with for this feature) showing off the car…

This. Is. Lightning McQueen.

Ultimate Lightning McQueen is the top of the line racer packed with personality. With animated eyes, an animatronic mouth, and emotive suspension, experience Lightning like never before.

LMQStudioWEB 1363 1 largeA seven-time Piston Cup Champion, Ultimate Lightning McQueen was born to race. Connect to the app, hit the gas, and see Lightning respond to your commands with his personality on display, thanks to emotive actions and speech. Watch him lean into hairpin turns and drift like a pro.

When you’re not driving and drifting with Lightning, sharpen your pit crew skills in Pit Stop Panic, create scripts for Lightning to perform in his next Rust-eze spot in the Acting Studio, or kick back and relax by watching Disney•Pixar’s Cars with Lightning while he reacts to the movie.

You can get him here.

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