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After making a massive splash in the UK back in 2017 as “Brush Baby World,” Moose Toys (the folks behind Shopkins) are bringing Fur Babies World to the U.S. Already  being touted as one of the hottest toys at this year’s North American International Toy Fair in New York, the quirky plush characters have been selling out in Europe, and are expected to do the same when the hit the the U.S. and Canada. Personally, I think they look sorta like Popples, particularly in their animated form (shown in a series of YouTube webisodes).

“We are so excited that Moose is able to bring the cute and cuddly Fur Babies to kids in the United States and Canada,” said Ronnie Frankowski, CMO at Moose Toys.

“We can’t wait to debut it in the U.S. and see the response of our valued partners, especially after its success in London. With brands like Shopkins and Little Live Pets, our team at Moose consistently shows that we know how to drive a hit toy line and we are sure that Fur Babies will be no different.”

Moose Toys Fur Babies World Dreamstars

The line features super-soft plush animals with plastic eyes and patented technology that allows you to “wiggle their eyes” and “waggle their ears” with a touch.

The Fur Babies World™ plush line will launch in spring 2018. To learn more about Fur Babies, visit

Stay tuned for more from the 2018 North American International Toy Fair. Check out for more!

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