'Those are some Hot Wheels!': The Toy Book's James Zahn Talks Die-Cast with USA TODAY

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Since 1968, Mattel’s Hot Wheels have been a staple of toy boxes worldwide.

Billions of the 1:64-scale die-cast vehicles have been sold over the last 55 years, and in a new feature at USA TODAY, James Zahn shares insights on the brand on behalf of The Toy Book.

Click here to explore the exciting world of Hot Wheels at USA TODAY!

Zahn, aka “The Rock Father,” is one of America’s leading toy experts and serves as Editor-in-Chief of The Toy Book, the leading trade publication serving the North American toy industry since 1984. He is also the Founder and Publisher of THE ROCK FATHER Magazine.

Additionally, Zahn is a two-time Guest Judge for Mattel’s Hot Wheels Legends Tour (2018 & 2019) and appeared in videos from MotorTrend TV and Donut Media chronicling the annual event.