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Toys “R” Us Reveals Geoffrey’s Plans for Star Wars Force Friday II…


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Following Lucasfilm’s official announcement of their Global Force Friday II, now the retailers are chiming in with their plans for the launch of new toys and merchandise from Rian Johnson’s Star Wars: The Last Jedi. Toys “R” Us hit Rock Father HQ with details on what’s happening at the house of Geoffrey, and it’s looking good. The main concern (as always) will be availability of enough product, particularly on the action figure & vehicle front at launch, but Toys “R” Us tends to have a pretty big set-up. See the announcement from TRU below…


From Toys “R” Us: Millions of Star Wars™ fans across the globe are gearing up for an out-of-this-galaxy celebration in honor of Force Friday II – the worldwide debut of all new products inspired by the upcoming theatrical film, Star Wars: The Last Jedi. Beginning at midnight (local time) on Friday, September 1, Toys”R”Us® stores in the U.S. and select stores around the world will host special midnight celebrations, giving customers of all ages the opportunity to be among the first to purchase hundreds of new Star Wars items, like the Toys”R”Us exclusive Luke Skywalker’s Landspeeder™ from Radio Flyer. 

Fans attending the special midnight openings will receive special giveaways, including a t-shirt and an exclusive collectible Star Wars: The Last Jedi poster**.  Additionally, shoppers will be able to purchase new merchandise on Toysrus.com/DestinationStarWars beginning at 12:00am EST.

All weekend long fans will be able to bring to life some of their favorite Saga characters at Toys”R”Us stores worldwide. In commemoration of the worldwide launch of new products inspired by Star Wars: The Last Jedi, Disney and Lucasfilm have announced Find the Force, an unprecedented pop-up Augmented Reality (AR) treasure hunt that unites fans around the world in the battle against the dark side for a unique global three-day event.

For more information about Force Friday II midnight celebrations, new products and the AR experience in-store, visit the Toys”R”Us corporate blog, No Assembly Required and starwars.com/findtheforce.

*Toys”R”Us stores in the U.S. will open at 12:00am local time on Friday, September 1, except for stores in Paramus, NJ, and Dedham, MA, which have varying store open times due to local ordinances (Toys”R”Us Express and Toys”R”Us Outlet locations are excluded from this event). All store hours can be found online at www.Toysrus.com/StoreLocator

**Event open to all ages. Parental supervision required at all times. All giveaways and event materials available while supplies last and distributed to event participants only. Limit one per person. Quantities limited; no rain checks. Giveaway quantities vary by store.           

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