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Shelley Wollert is back as “Elska,” the Icelandic Musical Pioneer who is said to have discovered a new island of volcanic rock while traveling by iceberg. For her newest electro-pop jam (available on iTunes now), Elska is teamed with WILCO’s Mikael Jorgensen and long-time collaborator Allen Farmelo as they put forth a simple message: you don’t need much. While I appreciate the sentiment and hope that my girls will one day identify with it (it’s important to understand the difference between needs and wants), it’s always weird to think of an anti-materialistic message while I’m sitting here in the confines of Rock Father HQ… where I often feel that we have “Too Much Junk.” Check out the new video below!

“Elska, the character, allows us to look at what it means to live on and off the grid. How we negotiate our relationship to technology is going to be one of the biggest challenges for the coming generations, and my fascination with that relationship seems inevitable as I look at the world around me.” Elska performer Shelley Wollert

Want more Elska? Check her out on Facebook!

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