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This feature is presented in collaboration between The Rock Father™, Cub Cadet and Life of Dad.

Over the past week or so, I’ve largely neglected my normal work. With April having been such an unusually rainy month (“April showers bring May flowers”) here in Northern Illinois this year, the sunny, albeit cool days of early May have been pretty inviting in terms of getting outside to explore one of my real passions: working the yard. I’m usually eyeing the outdoor tasks by February, when I start taking a good look at the depressingly drab and battered landscape that the winter has left behind, with plans of creating a lush, green suburban oasis when the weather breaks. I’ve already been trimming, fertilizing, weeding and caring for the landscape - I do mean the entire picture. A proper yard is more than just a “lawn,” but the total package of everything surrounding it. I do have #LawnGoals, though - and this year the girls and I are working not to meet them, but to exceed them in every possible way. Here’s the rundown on what’s been done so far…

Wednesday, May 10 2017 08:30

Ceremonial Placement of The Garden Jawa 2017

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It's become a tradition, one that first began in the summer of 2010 when we moved into what would become "Rock Father HQ." The Ceremonial Placement of The Garden Jawa is a special time - when our little friend from a galaxy far, far away returns from the sands of Tatooine to watch over our garden for another season. This little scavenger is not interested in stolen droids - she (determined to be a girl by The Rock Daughters™) has one goal, and that's to help ensure a lush landscape and a bountiful harvest. Armed with a garden hose and a set of tools, our little friend has started to look pretty weathered (can't tell from the pictures), despite being brought inside for the winter months.

As many of you are probably aware, we're big fans of Disney●Pixar’s Cars franchise here at Rock Father HQ, hence I was pretty excited to have a chance to take an early look at Cars 3 while working with the folks at Disney to support its launch. As we approach the June 16th release, new promotional partners are rolling out, and the latest is Autotrader. This week, they've got a new commercial racing onto screens co-branded with Disney●Pixar’s Cars 3. Why does it make sense? Because "every car has a personality." and Autotrader can help match the personality of a car with the personality of its driver. Check it out:

Sunday, May 07 2017 21:49

Why Do You Sleep? I Sleep to Rock and Play

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Presented in collaboration between The Rock Father™ and Beautyrest with Life of Dad…

Sleep is a mysterious thing. Sometimes just can’t get enough of it, while other times you can feel like you’ve done too much. There have been times in my life where I managed to function on very little of it. In fact, I can even remember my first day on a new job, walking in to start a 5am shift when the guy training me said something to the effect of “Did you sleep well last night?” My response surprised him: “Actually, I haven’t slept yet. I will when I get off work.” It was a lifetime ago, but the reason for my lack of rest was that I’d played a gig with my band just hours before. As a parent, the whole “rock and roll lifestyle” just doesn’t cut it anymore, and I’ve become aware of my sleep habits, and have been trying to make the most of having proper rest. Lately, the Beautyrest Sleeptracker monitor has been a part of that.

As a kid, I grew up around racing. My dad was a track announcer, traveling on occasion with World of Outlaw/UARA Midgets - an era in which I got to see a lot of the short tracks across the Midwest. For awhile, he was also a regular announcer at the famed Santa Fe Speedway near Chicago, so I had plenty of chances to get up close to some high-octane fun. As an adult, I've seen my girls become enthusiastic about racing, and it all goes back to when our oldest daughter first saw Disney•Pixar's Cars. That was the start of the fascination here, and that makes it even more special that I've had the opportunity to work with Disney in promotion of Cars 3 - in theaters on June 16, 2017. During the early press days for the film, I found myself on the track at Sonoma Raceway - the road course formerly known as Sears Point - for a ride-along, along with some time spent doing a "Pit Stop Challenge" and witnessing a presentation on the history of NASCAR racing, presented by Cars franchise Creative Director Jay Ward and former Hendrick Motorsports Crew Chief, Ray Evernham. If you love racing, Cars 3 is going to mean a lot to you... but even if racing isn't your thing, you just might learn a lot, and find something new to love.

When you think about backpacks for kids, generally the back-to-school season is the first thing that comes to mind - but there's many different applications and occasions where a proper sack can come in handy. In some cases, a full-size backpack can be too much, and that's where the Gym Rucksack by Beckmann of Norway can come in handy. Rugged, yet adorable designs are both functional and stylish, and they appeal to kids of many interests. The folks at Beckmann USA (an authorized reseller) recently approached me about checking out some of their products, and my eyes immediately zeroed-in on just the right bag: a Gym Rucksack in "Mint Alva," the perfect new dance/ballet bag.

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